Facing the Headwinds: Navigating Funding Cuts, Changing Buyer Dynamics & Economic Uncertainty

Description

As Federal funding cuts begin to ripple through the research landscape, many in our community are feeling the pressure—layoffs, project delays, and budget uncertainty are becoming more common. In response, the Insights Association is hosting a virtual Town Hall to provide space for members to connect, gain perspective, and share strategies. This session will center on two pivotal shifts impacting the industry:
1. The evolving outlook for government funding and its implications for research
2. Changing buyer dynamics—from internalization and AI adoption to new talent models and DEI policy shifts

Join us for a supportive, forward-looking conversation designed to help you:
• Understand how these shifts may affect your business
• Identify where you can deliver the most value
• Explore ways to adapt, innovate, and lead through uncertainty