The Gartner CMO Spend Survey 2025: Budget & Strategy to Navigate Market Disruption

Description

The annual Gartner Chief Marketing Officer (CMO) Spend Survey has been an essential strategic resource for senior marketers since 2012. It captures the state of marketing funding and digs into factors influencing CMOs’ investment plans across a range of industries and business models. This year’s survey offers a snapshot of marketing budgets in a period marked by significant volatility, as a raft of U.S. federal policy changes left enterprise leaders uncertain of how the year would shape-up. Join this complimentary Gartner marketing webinar to learn how CMOs’ budgets, plans and priorities are shifting as they adapt to the opportunities and threats of a disrupted environment. You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.

• Learn where marketing budgets are in 2025 

• Understand marketing channel allocations and priorities 

• Explore data on strategic priorities of CMOs in an era of continuous disruption