Wisconsin Startups: Get Free Marketing Help
Shelley’s Social Media Launches Startup Marketing Scholarship for Wisconsin Entrepreneurs Real marketing. Real results. Zero cost. That’s the idea behind the Startup Marketing Scholarship Program launched by Shelley’s Social Media, a local marketing company known for getting scrappy startups seen online — without the fluff or fake promises. This fully-funded program is designed to help early-stage businesses get the support they need to show up strong from day one — with branding, SEO, Google Ads,
SVA Certified Public Accountants Announces Eric Trost as New President
SVA Certified Public Accountants is proud to announce the appointment of Eric Trost as the firm’s new President, effective June 1, 2025. Eric succeeds Glen Weyenberg, who is retiring after 38 years of dedicated service, including the last five years as President. Eric brings more than two decades of experience with SVA to his new role. Since joining the firm 22 years ago, he has led the Tax Department, served on the Board of Directors, and built lasting relationships with clients by helping them navigate
The Digital Lock: Protecting Intellectual Property in a World That Copies Everything
Intellectual property has always been a tricky terrain, but the digital shift has turned it into a battlefield. When everything can be copied, downloaded, or remixed in seconds, business owners are forced to think defensively—not just creatively. Today’s digital marketplace rewards speed and innovation, but those same qualities also make it easier than ever for bad actors to exploit original work. It’s no longer enough to invent or build something great; it must also be guarded like a crown jewel. Know
In the Room with the Customer: Real Strategies for Small Business Engagement
Small businesses live and die by connection. It’s not about blanket marketing or scale; it’s about how well they make each customer feel seen. That kind of engagement can’t be automated or phoned in—it demands presence, creativity, and a personal touch that larger companies often lose in the churn. For small businesses navigating the chaos of competition, investing in genuine customer engagement isn’t just smart—it’s survival. Treating Repeat Customers Like First-Time Guests It’s easy to take regulars
Website Strategies That Help Small Businesses Thrive When the Economy Dips
When the economy stumbles, small businesses tend to feel the tremors first. Customers tighten their wallets, prioritize essential purchases, and rethink discretionary spending. In times like these, your website can become either a lifeline or a liability — a tool that keeps your business visible and valuable or a neglected asset that sinks into the background noise. The way you present your products, services, and story online can influence how resilient your brand becomes in uncertain times. Beyond just
Mastering the Art of Building a Winning Team
Starting a new business is an exhilarating journey, but assembling a team that propels your vision forward is essential. The process of attracting top talent demands a thoughtful and strategic approach, one that balances efficiency with the need to find individuals who align with your company’s ethos. By leveraging digital tools, aligning core values, and enhancing job post visibility, you can create a hiring process that not only draws in skilled candidates but also fosters a cohesive and dynamic
The CTA, BOI and FinCEN: What Business Owners in Verona, WI Should Do Next
The Corporate Transparency Act may require certain U.S. companies to disclose beneficial ownership information to FinCEN to combat financial crimes. While a Texas federal district court’s preliminary injunction puts this requirement on hold, many experts expect that to be overturned. In that event, failure to file could lead to fines of $500 per day, up to a maximum of $10,000, and possible criminal penalties. However, filing your Beneficial Ownership Information (BOI) report will help you avoid fines
Top Strategies for Creating a Strong Job Application Package
When putting together a job application package, it's important to focus on presenting your qualifications clearly and professionally. This process requires attention to detail and a thoughtful approach to how you represent yourself. By ensuring that all aspects of your application are well-organized and effectively communicate your strengths, you increase your chances of making a strong impression.Personalize Your Cover Letter for Exceptional Appeal Standing out from the crowd requires more than just a
