In the Room with the Customer: Real Strategies for Small Business Engagement
Small businesses live and die by connection. It’s not about blanket marketing or scale; it’s about how well they make each customer feel seen. That kind of engagement can’t be automated or phoned in—it demands presence, creativity, and a personal touch that larger companies often lose in the churn. For small businesses navigating the chaos of competition, investing in genuine customer engagement isn’t just smart—it’s survival. Treating Repeat Customers Like First-Time Guests It’s easy to take regulars
News Release: 3/27/2025
Verona, WI – Sun Vault Roofing is excited to announce the availability of our cutting-edge solar shingles, offering Verona residents and businesses a seamless integration of renewable energy into their properties. Key Features: Integrated Design: Our solar shingles combine the durability of traditional roofing materials with efficient solar technology, eliminating the need for separate solar panel installations that can compromise roof integrity. Aesthetic Appeal: Designed to blend seamlessly with
Website Strategies That Help Small Businesses Thrive When the Economy Dips
When the economy stumbles, small businesses tend to feel the tremors first. Customers tighten their wallets, prioritize essential purchases, and rethink discretionary spending. In times like these, your website can become either a lifeline or a liability — a tool that keeps your business visible and valuable or a neglected asset that sinks into the background noise. The way you present your products, services, and story online can influence how resilient your brand becomes in uncertain times. Beyond just
Mastering the Art of Building a Winning Team
Starting a new business is an exhilarating journey, but assembling a team that propels your vision forward is essential. The process of attracting top talent demands a thoughtful and strategic approach, one that balances efficiency with the need to find individuals who align with your company’s ethos. By leveraging digital tools, aligning core values, and enhancing job post visibility, you can create a hiring process that not only draws in skilled candidates but also fosters a cohesive and dynamic
The CTA, BOI and FinCEN: What Business Owners in Verona, WI Should Do Next
The Corporate Transparency Act may require certain U.S. companies to disclose beneficial ownership information to FinCEN to combat financial crimes. While a Texas federal district court’s preliminary injunction puts this requirement on hold, many experts expect that to be overturned. In that event, failure to file could lead to fines of $500 per day, up to a maximum of $10,000, and possible criminal penalties. However, filing your Beneficial Ownership Information (BOI) report will help you avoid fines
Top Strategies for Creating a Strong Job Application Package
When putting together a job application package, it's important to focus on presenting your qualifications clearly and professionally. This process requires attention to detail and a thoughtful approach to how you represent yourself. By ensuring that all aspects of your application are well-organized and effectively communicate your strengths, you increase your chances of making a strong impression.Personalize Your Cover Letter for Exceptional Appeal Standing out from the crowd requires more than just a
